what is talent acquisition

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What is Talent Acquisition and Why is it Important for Your Business?

Marko Pavicevic

Marko Pavicevic

Talent acquisition is the process of attracting, identifying, and hiring skilled employees to fulfill the needs of a business or organisation. Talent acquisition involves a strategic approach to recruiting that aims to find and attract the best candidates for the job.

In today’s competitive business environment, talent acquisition has become increasingly important for organisations to succeed.

Talent acquisition is important for businesses because it can help them attract and find the right people to drive their success, and ultimately achieve their goals.

7 Benefits of Talent Acquisition for Businesses

1. Attracting Top Talent

One of the main benefits of talent acquisition is that it helps businesses attract top talent.

This is because the process involves actively seeking out and engaging with candidates who are qualified and have the necessary skills to excel in the position.

Strategic talent acquisition ensures that businesses are not just relying on passive job postings, active candidates or employee referrals but are actively searching for the best candidates through various channels.

2. Reducing Turnover

High turnover rates are not only bad for the morale and company culture, but can be very costly for businesses.

They can lead to lower productivity, lower team cohesion and increased recruitment and training costs.

However, a strategic talent acquisition process can help reduce turnover rates.

By ensuring that new hires are a good fit for the company culture and have the necessary skills, businesses can reduce the chances of employees leaving soon after being hired.

3. Better Alignment with Business Goals and Values

Talent acquisition can also help businesses align their recruitment strategies with their goals and values.

By defining the characteristics and skills that are necessary for success within the organisation, businesses can ensure that they are hiring candidates who are aligned with their values, their culture and their goals.

We cannot stress this enough: culture fit matters and big misalignments within teams can have a significant bad impact on the company goals and, ultimately, the profit.

4. Improved Employer Brand

Talent acquisition can also help improve a business’s employer brand.

By engaging with candidates and providing a positive candidate experience, businesses can improve their reputation and attract more qualified candidates in the future.

Employer branding initiatives are not solely constrained to positive candidate experience, but that is absolutely one great part of it. 

This can lead to a higher quality of hires and a more positive work environment.

5. Effective Team Building

Talent acquisition can help businesses build effective teams.

By ensuring not only that new hires have the necessary skills, but are also a good fit for the company culture, businesses can create a cohesive and productive team.

This can lead to improved communication and collaboration within the teams.

This category is linked to what we have previously mentioned – better alignment with company goals and reduced turnover rate.

6. Improved Performance

Talent acquisition can also lead to improved performance for businesses.

By hiring skilled and experienced individuals, companies can benefit from their expertise and knowledge.

This can result in increased productivity, improved efficiency, and better outcomes for the organisation.

In addition, employees who are a good fit for the company culture are more likely to be motivated and committed to their work.

7. Competitive Advantage

Finally, talent acquisition can provide businesses with a competitive advantage.

By hiring the best people for the job, companies can stay ahead of the competition and achieve their goals.

This is important for all business, but can be especially important in industries where talent is scarce or in high demand.

By having a strong talent acquisition strategy in place, businesses can position themselves as leaders in their field and attract the best candidates, customers, partners, and investors.

Talent Acquisition Process in 5 Steps

As we’ve previously seen, it is important for businesses to have the right team in place to achieve short- and long-term goals and achieve competitive advantage.

In this section, we will provide a high-level overview of key steps in the talent acquisition process and how each step contributes to the business benefits.

Step 1 – Identify Talent Needs

The first step in the talent acquisition process is to identify the talent needs of the business.

This involves understanding the business goals, workforce planning, and identifying the skills, knowledge, and experience required for the job.

We can expand this even further, but one key factor to take into account is: be proactive rather than reactive.

Step 2 – Sourcing Candidates

Once the business talent needs are identified, the next step is to source candidates.

This involves developing a recruitment plan, identifying the best sourcing channels, and leveraging social media, LinkedIn and a plethora of other online platforms to reach out to potential candidates.

Step 3 – Screening  Candidates

The next step in the talent acquisition process is to screen and assess candidates.

This involves reviewing resumes or LinkedIn profiles, conducting initial interviews, and assessing skills, knowledge, and experience.

Sometimes screenings can involve tests, assessments, and reference checks.

This process differs from role to role and from organisation to organisation and it is very important to adjust it to different needs.

Step 4 – Interviewing and Assessing Candidates

After the initial screening and candidate assessments, the next step is to conduct interviews.

Please keep in mind that the process, as we’ve mentioned, isn’t one-size-fits-all.

This involves structuring the interview process, preparing questions, and evaluating candidates against the job requirements.

Many times tests or case studies are applied in this step.

Step 5 – Selecting and Hiring Candidates

The final step in the talent acquisition process is to select and hire the best candidate. This involves making an offer, negotiating terms, and onboarding the new hire.

Each Step in the Talent Acquisition Process Contributes to the Business Benefits in Different Ways

By identifying talent needs, businesses can ensure that they have the right people in the right positions to achieve their goals.

Effective sourcing helps businesses attract a diverse pool of candidates and build a talent pipeline for future hiring needs.

Screening and assessing candidates help businesses identify the best-fit candidates who can contribute to the business success.

Well-structured interviews and selection processes help businesses hire the best candidate who fits the job requirements and aligns with the company culture.

With a good talent acquisition strategy and a well-established talent acquisition process, businesses can ensure that they have a skilled and engaged workforce that can drive business growth and success.

Best Practices in Talent Acquisition

If we haven’t made it clear by now – hiring top talent is essential for any business to thrive and grow.

To attract the best candidates and make the most out of the recruitment process, businesses need to adopt and follow best practices in talent acquisition. In this section, we will discuss some of the essential practices that businesses should follow to acquire top talent.

Effective Job Descriptions

One of the best practices in talent acquisition is to create clear, accurate, and comprehensive job descriptions.

A job description should outline the essential skills, experience, and qualifications required for the role. It should also include information about the job duties, responsibilities, and the expectations of the role.

Creating an effective job description can help attract qualified candidates and avoid any confusion about the role.

When writing a job description, one should also make sure that it is neutral and appealing to a diverse pool of candidates.

Diverse Sourcing Channels

To ensure that you are reaching a diverse pool of candidates, it is essential to use a variety of sourcing channels. These channels can include job boards, social media, industry-specific websites, and referrals.

By using diverse channels, you can increase your chances of finding candidates with different backgrounds and experiences, which can add value to your business.

Want to learn more? We’ve written a whole article about different sourcing strategies and best practices in sourcing.

Efficient Screening Process

An efficient screening process is critical to ensure that only qualified candidates move forward in the recruitment process.

This process should include a review of resumes and cover letters, phone or online screenings, and in-person interviews (if and when possible – though many business are stepping away from this more traditional face-to-face setting).

It is important to ensure that the screening process is fair, transparent, and consistent.

Strong Employer Branding

Employer branding is the image that a company projects to the world as a great place to work.

Building a strong employer brand can attract top talent and help retain current employees.

Employer branding involves showcasing your company’s culture, values, and mission through various channels, such as social media, career pages, and employee referrals, to name just a few.

Positive Candidate Experience

The candidate experience is the impression that candidates have about your company during the recruitment process and is a part of the overall employer brand.

Providing a positive candidate experience is crucial, as it can impact the overall success of your talent acquisition efforts.

This experience can be improved by providing timely feedback, maintaining regular communication, and offering a streamlined recruitment process.

Challenges in Talent Acquisition

By now you’ve had a chance to understand some of the key steps in talent acquisition and some of the best practices to guide you along the way.

Be rest assured, talent acquisition can be quite challenging and it doesn’t come without its set of difficulties.

Attracting Top Talent

Attracting top talent is a major challenge in talent acquisition because the job market is highly competitive. We’ve covered some key elements in this article, but we’ve written an extensive guide on this topic if you’d like to learn more about how to overcome some of the key difficulties you might be facing.

Identifying the Right Skills

Identifying the Right Skills is another challenge in talent acquisition. We’ve covered the importance of job descriptions, but very often writing a good job ad can be a challenging endeavor.

To overcome this challenge, it is important to work with hiring managers to create specific job descriptions that accurately reflect the required skills and qualifications. Additionally, using assessment tools and conducting thorough interviews can help identify the right skills for the job.

Time and Cost Constraints

Talent acquisition can also be challenging due to time and cost constraints.

The hiring process can be lengthy and expensive, especially if it involves multiple rounds of interviews and assessments. To overcome these challenges, it is important to have a clear hiring process in place that streamlines the process and reduces the time and cost involved.

Diverse Hiring

Diverse hiring is another challenge in talent acquisition because it can be difficult to attract and hire candidates from diverse backgrounds. This topic can very often be overlooked, but there is great strength in diverse and inclusive workplaces.


Hopefully by now we have managed to answer both of your questions “What is Talent Acquisition” and “Why is it important for my business”.

To recap:

Talent acquisition is a strategic approach to recruiting that aims to find and attract the best candidates for the job.

The demand for skilled professionals has increased due to the highly competitive business environment and organisations need these talents in order to achieve their goals.

The implementation of talent acquisition techniques by businesses guarantees attracting high-quality candidates who share similar values and goals resulting in improved business alignment along with employer branding, leading towards a competitive edge.

Talent acquisition process consists of a few crucial steps where each step in the process contributes to the business benefits in different ways.

As we’ve seen, this complex topic, even though it is extremely beneficial for the business, doesn’t come without its challenges. It’s important to always have them in mind, in order not to fall into trap and miss one of the key elements of a successful talent acquisition strategy.

Some companies choose to employ external help or completely outsource this complex topic.
Need more convincing? Find out why RPO can be the best solution for your hiring challenges.

Book a call with us and see how we can help.

Marko Pavicevic

Marko Pavicevic

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