Wolt is a technology company known for its food delivery platform, which connects customers with restaurants and couriers to facilitate food delivery. Founded in Helsinki, Finland, in 2014, Wolt has expanded significantly across Europe and beyond. The company allows users to browse through various local restaurants via its app or website, place orders, and track the delivery in real-time.
Tribe in Partnership with Wolt
We began our partnership in 2020 and have experienced organic growth alongside Wolt over the past four years, a trend that continues today.
Wolt size 2020: 3,000
Wolt size 2024: 11,000 +
June 2020: Beginning in Germany
Started with 1 TA, helped to launch Germany, and grew the team from 0 to over 500.
December 2020: Growing Bigger
Additional 2 TAs were hired in Germany and Central and Eastern Europe (CEE).
May 2021: Tech Time
Expanded to 14 TAs, including tech roles, and built the teams to launch a new
product line (Wolt Market).
July 2022: Shutdown
Wolt went on an indefinite hiring freeze, and we ended the contract.
September 2022: Big Team, Big Dreams
Went from 0 to 28 TAs. Hiring for tech and business teams mainly in CEE, Germany, and Nordics.
March 2023: Getting Everyone Organized
Added 8 Talent Coordinators, this team sped up the hiring process by ±25%.
September 2023: All About Growth
Scaling up the team from 34 to 75 people within a month.
What’s Happening Now?
400 sourced candidates/month/Sourcer
18-20 screens per TA/month
3-5 hires per TA/month, depending on the specialty and market.
Tribe and Wolt: Revolutionising Food Delivery Across Europe
Wolt needed to scale its operations quickly and required tech expertise in different markets. Tribe kicked off this ambitious journey in Germany, scaling Wolt’s presence. Tribe’s expertise in tech talent acquisition and strategic recruitment helped Wolt move faster from a newcomer to an industry leader with over 500 employees.
Needs Analysis (Challenges and Opportunities)
Challenges
Global Expansion Challenges: As Wolt aims for global leadership, navigating the complexities of different markets, regulatory environments, and cultural nuances presents both a challenge and an opportunity for strategic growth.
Talent Acquisition at Scale: Achieving over 1000+ hires demanded robust recruitment infrastructure, efficient processes, and maintaining a high candidate experience standard, especially in high-demand tech roles.
Maintaining Quality during Rapid Expansion: Ensuring the quality of hires and preserving the company culture while undergoing rapid expansion is a critical challenge that needs careful management.
Opportunities
Sector Leadership: Establishing initiatives that elevate Wolt as a frontrunner in the food delivery industry, focusing on innovation, market adaptation, and setting benchmarks for best practices, particularly in DE&I efforts.
Feedback and Candidate Experience in Tech Hiring: Implementing a structured feedback mechanism and enhancing the candidate experience throughout the tech hiring process to improve engagement, selection, and retention of top talent.
Testimonials
‘’The team at Tribe provides the efficiency and quality we need to ensure we can consistently hit our hiring targets.’’
– Shaun Rudden, Talent Acquisition Team Lead
Strategic Milestones & Implementation
EMEA Expansion
Following the successful launch in Germany, Tribe leads Wolt’s expansion across Europe. Leveraging in-depth market insights and customized recruitment strategies, Tribe enabled Wolt to enter and excel in new markets. Tribe and Wolt have launched operations in over 11 countries in the last 4 years, building each new market presence from scratch.
CEE Tech Hubs
Tribe was pivotal in establishing tech hubs in Central and Eastern Europe and the Nordics (Helsinki, Budapest, Berlin). These hubs became the cornerstone of technological advancements allowing Wolt to launch new verticals like Wolt Market (Grocery Delivery). For the first 8 months, there was no internal recruitment team and Wolt was relying 100% on Tribe. Today Wolt Market is available in over 25 countries.
Embedded Coordinators
Tribe’s introduction of Embedded Coordinators streamlined Wolt’s operations, ensuring seamless execution of strategic projects. This integration was key to operational excellence and the successful implementation of Wolt’s ambitious plans. Coordinators schedule over 100 interviews a week, taking over this task from the TA teams. This change led to a 25% decrease in time to hire, and a higher NPS score (7 to 9.2).
Leading DE&I Efforts
Tribe spearheaded diverse sourcing initiatives in the Tech and Sales sectors, traditionally dominated by male candidates. From the beginning of our collaboration with Wolt, we established a diversity target of 20%, which our sourcing team is continuously working to maintain and improve using the Boolean builder and LinkedIn talent pools, events, and team initiatives.
Results / Reflection
