Candidate Sourcing

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Candidate Sourcing: How to Source Candidates (4 Steps Guide)

Mariia Charushyna

Mariia Charushyna

Finding and attracting the right candidates is a critical aspect of the recruitment process for any organization. It`s only natural we want the process to be most optimised to get the right fit for our business. 

Effective sourcing techniques can help you discover talented individuals who can contribute to your company’s growth and success. 

In this article, we will explore various methods of sourcing candidates, delve into the art of effective sourcing, discuss alternatives to job portals, and provide insights on recruiting the right candidates.

Let’s dive in!

1. Sourcing methods

When it comes to sourcing candidates, we strive to achieve the right profiles with the least time spent.

We want to be efficient in approaching candidates and get their attention with the help of the most catching ideas. 

There are 4 keystone methods you can employ to source the right candidates. These are the most popular approaches:

Job Portals

Job portals are widely used platforms where employers can post job listings and candidates can search and apply for positions.

These portals provide a vast pool of potential candidates, making them a valuable resource for sourcing talent.

Social Media

Leveraging social media platforms like LinkedIn, Facebook, and Twitter can help you reach a larger audience.

By creating engaging content, connecting with professionals, and participating in relevant groups and discussions, you can attract candidates who may not actively be seeking job opportunities.

If you`re still not convinced by this idea, we`d recommend reading this piece to reveal the whole potential of sourcing with the help of social media.  

Employee Referrals

Encouraging your existing employees to refer qualified candidates can be an effective sourcing method.

Employees are often well-connected and can recommend individuals who fit your company’s culture and requirements.

Networking Events

Attending industry conferences, job fairs, and networking events allows you to meet candidates face-to-face and establish personal connections.

Building relationships in these settings can lead to potential hires down the line.

2. Effective Sourcing Techniques:

Sourcing candidates effectively requires a strategic approach.

It`s not a rocket science, though you`d really want to be analytical and attentive to reach promising results.

Here are some essential tips to optimize your sourcing efforts:

Define Your Ideal Candidate

Before initiating the sourcing process, clearly define the attributes, skills, and qualifications you are seeking in a candidate.

This will help you target your efforts and identify the most relevant talent.

Utilize Advanced Search Techniques

When using job portals or social media platforms, make use of advanced search options to narrow down your candidate pool based on specific criteria, such as location, experience level, or industry expertise.

This will save you time and ensure you focus on the most suitable candidates.

Engage Passive Candidates:

Many talented professionals may not actively be looking for a new job but could be open to new opportunities.

Engage with passive candidates by reaching out, showcasing the benefits of joining your organization, and creating personalized messages that resonate with their career aspirations.

Maintain a Strong Employer Brand:

A strong employer brand can attract top talent organically.

Showcase your company culture, values, and employee testimonials through your website, social media channels, and online reviews to create a positive impression and draw the attention of potential candidates.

3. Sourcing Candidates without Job Portals:

While job portals are a popular sourcing method, there are alternative ways to discover candidates outside of these platforms. 

What you`d need for this option to succeed is to be ready to devote some time and find some creativity for the purpose of candidates seeking.

Professional Associations

Join industry-specific professional associations and online communities to connect with individuals who possess the skills and qualifications you’re seeking.

Engaging with these communities allows you to tap into niche talent pools.

Online Forums and Groups

Participate in online forums and groups related to your industry or the specific roles you are recruiting for.

This allows you to interact with professionals, gain insights, and potentially identify talented individuals who may not be actively job hunting.

Direct Outreach

Proactively reach out to professionals on platforms like LinkedIn or through email, expressing your interest in their background and potential fit within your organization.

Personalized messages highlighting why you believe they would be a good match can capture their attention.

Read more: What is active sourcing?

4. Recruiting the Right Candidates:

Sourcing candidates is just the first step. Imagine having a lot of profiles without true knowledge of what to do next and how to choose the right people. 

Recruiting the right individuals is equally important, so in order to have all you truly need to start the recruitment consider the following tips:

Thoroughly Review Resumes:

When evaluating resumes, look beyond qualifications and experience.

Pay attention to relevant achievements, skills, and alignment with your company values to identify candidates who can make a meaningful impact.

Conduct Effective Interviews:

Structure your interviews to gather a comprehensive understanding of candidates’ skills, experience, and cultural fit.

Utilize a combination of behavioural and situational questions to assess their problem-solving abilities and how they would handle real-life scenarios.

Utilize Assessments and Tests

Implementing assessments and tests can provide valuable insights into candidates’ abilities and potential.

These evaluations can help you make informed decisions based on objective data.

Check References

Don’t overlook the importance of checking references.

Speaking with previous employers or colleagues can provide valuable insights into a candidate’s work ethic, attitude, and reliability.


Sourcing candidates is a crucial part of the recruitment process, and employing effective strategies can help you source the right talent for your organization.

By utilizing various sourcing methods, implementing targeted techniques, and refining your recruitment process, you can attract and recruit candidates who are a perfect fit for your company’s needs.

Don`t be afraid to be creative and, of course, be consistent in your efforts. 

Remember, sourcing is not a one-time activity, but an ongoing process to ensure your organization continues to thrive with talented individuals. 

We’ve written extensively on sourcing with the help of Ai – why not go and check out our other article?

Happy sourcing!

Book a call with us to see how we can assist you in finding the best candidates for your business.

Mariia Charushyna

Mariia Charushyna

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